About Us
Doret Consulting is Healthcare First
We partner with healthcare organizations to design and deliver strategies that improve how patients are reached, supported, and served.
Our work connects strategy, technology, and execution across marketing, CRM, call centers, and data so systems work together.
We understand the realities healthcare teams navigate every day, and we design our work to support the people behind the systems.
Nicole Vafadari | Founder
How Doret Began
Nicole Vafadari founded Doret Consulting after years of working inside healthcare organizations where technology decisions were often made without enough connection to operations, teams, or patient impact.
She saw talented healthcare teams struggling with disconnected systems, unclear ownership, and solutions that looked good on paper but failed in practice. Strategy lived in one place. Execution lived in another. And the people expected to make it all work were left to bridge the gap.
Doret was created to change that experience.
The firm was built around a simple belief: healthcare organizations deserve partners who understand the realities they’re operating in. Not just recommending solutions, but helping teams implement, adapt, and measure them in ways that actually work.
That origin continues to shape how Doret shows up today: practical, collaborative, and deeply grounded in the day-to-day realities of healthcare.
How We Work
We meet our clients where they are.
Every organization has a different technology reality, different constraints, and different goals. We take the time to understand those realities before recommending change, without defaulting to a single platform or solution.
We are intentionally tech agnostic. We don’t push tools, vendors, or predefined stacks. Instead, we evaluate what will best support your teams, your workflows, and your patients, and we design solutions around that fit.
We show up as invested guides, thought partners, and problem solvers. Working alongside internal teams to implement practical, sustainable solutions aligned to your organization’s mission.
What Sets Doret Apart
We don’t sell platforms. We don’t hand off slide decks. And we don’t disappear after recommendations are made.
Doret is built on high-integrity, and accountable delivery. We stay close to the work, from strategy through execution taking responsibility for outcomes, not just ideas.
Our model blends in-house expertise with a trusted network of partners so the right skills are applied at the right time. No unnecessary layers. No inflated teams. Just experienced professionals focused on moving the work forward.
We don’t measure success by recommendations made, but by outcomes achieved.
About The Team
Doret Consulting is led by a core team of experienced healthcare, marketing, and technology professionals who stay closely involved in every engagement.
We also work with a trusted group of specialized subcontractors to support specific areas of work when needed. These partners are carefully selected, on-shore, and held to the same standards of quality, accountability, and confidentiality as our core team.
Because our work involves sensitive healthcare, operational, and technology data, we take responsibility for how client information is handled, accessed, and protected. For that reason, we intentionally keep all work on-shore and within teams we know, trust, and directly oversee.
Our clients always know who is working on their projects and can expect clear communication, consistent delivery, and thoughtful stewardship of their data from start to finish.
We are proud to be a female-founded firm, staffed with contributors who bring a diverse variety of healthcare, patient, and life experience. We partner empathetically with our clients to drive amazing outcomes for patients and providers.
Doret Consulting has been an amazing partner for our organization during a critical period of growth and transformation. As we’ve worked through major changes to our tech stack and expanded how we use CRM to better engage patients and consumers, their expertise in Salesforce and Epic has been invaluable.
They bring deep industry experience, thoughtful strategy and a practical approach that helps turn complex challenges into clear action steps. The team is collaborative, responsive, and truly invested in our success. They’ve helped us prioritize effectively and focus on what will drive the greatest impact.
We’re better positioned today because of Nicole and her team's leadership and guidance.
- Hilairee Mosier Lupkes | Director of Consumer Insights & Engagement Strategy, Marketing - Avera Health